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INTERNET MARKETING is a highly complex and uncertain area of online marketing and is necessary to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand each of the past updates so as to be organized the future, and the new changes in Pidgeon herald some interesting news for local Mackay businesses. Previously we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is essential to get your head around if you are aiming to tackle INTERNET MARKETING. So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are usi