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INTERNET MARKETING's Pidgeon carries good news for local Mackay businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is necessary to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand each of the past updates so as to be organized the future, and the new changes in Pidgeon herald some interesting news for local Mackay businesses.



Previously we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is essential to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or considering to buy links-- it pushed again towards websites ought to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all turn to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Mackay business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Formerly, the smaller local Mackay store would be struggling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many local business were just giving up on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Mackay, is now more probable to rank a local Mackay business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the very most out of your business!


If you need to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking into Internet Marketing Experts Mackay , call 1300 595 013 or visit at www.internetmarketingexpertsMackay.com.au
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