Internet Marketing Mackay is a
perplexing task, and as we enter 2016, people are in a mentality where they
reflect back on the year that was 2015, and try and find out what life holds in
store for them next. This is of course, challenging. You can never ever find
out what is around the bend, but if you figure out the vital parts of the past
and look for patterns you can get a better understanding. This is especially
true for SEO. I wish to try and point out to you several of the major news that
have been coming out in 2015 throughout the Mackay SEO sector and the globe.
From this with any luck together we can try and figure out where to focus our
efforts, this will be especially helpful if you are a local Mackay business.
Think Local
This is the largest developing trend and it
is going to keep increasing in importance. This means that if you are an Mackay
business and you are looking for local customers, then this is fantastic.
Starting with the changes from Google Pigeon, we saw an emerging trend that
local Mackay searches were in fact ranking higher than business with national
company headquaters, or even places on the other side of town. Why? Because
with local searches people want to know what is near them! In 2016 this is
going to grow even more taking into consideration the recent Google search
quality ratings guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also thinking about the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so keep an eye
out for them to help with your local search efforts.
Local-boosting tech trends
There are a few technology areas which are
quickly growing overseas and are starting to emerge in Australia and it won't
be very long before they gain popularity in Mackay.
Mobile wallets
Society is getting more and more used to
having around less money and slimmer wallets. Particularly with the worldwide
sweep (or swipe) of PayWave or PayPass over the past few years and other quick
'contactless' paying technologies we are moving towards mobile wallets. This
will mean 2 points for a local Mackay business. 1 - you ought to be observing
growing trends, and ensure you have the ability to actually let people pay -
for example, if you are yet to get a PayWave or RFID reader for your ship, then
get one. And 2 - you can start taking advantage of the mobile nature of paying.
This means advertising and marketing, coupons and other fantastic deals that
you can send out to people on their phones and therefore directly into their
wallets.
Beacons
Beacons are a little something that has had
growing use overseas and we are discovering them locally now too, but they are
essentially other ways of getting promotions to people locally. It works
through Bluetooth, and even a free Wi-Fi, and it simply provides information or
a discount to people who link or sign up to the Beacon. This means that
customers at your Mackay store, or even roaming past the area will be given
more incentive to actually enter the store and make a purchase. It's an
ingenious promotion tool that will continue to grow in 2016, but I wouldn't be
surprised if technology and innovation changes this even further throughout the
year.
Aps
We also will see even greater use of Aps
such as Snapchat and Periscope for avant garde ways such as advertising. This
has been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell making use of these aps. It is incredible how individuals can keep
reinventing ways to get their business out there, and the same may possibly be
done for your local company in Mackay. Be creative and even searching for what
other people have done, especially when it comes to social media - if you see a
little something you like, take note of it and find a way to integrate a
related idea into you own strategy.
My last pieces of parting advice - and
these are things that you can do right now, today - would be to sign up to a
new Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one
you don't have for your company yet and start a new campaign to reach a new
audience. As you reach new people, you will grow your credibility at a local
Mackay level, and also boost your authority and possibly even become an useful
resource for people. This all goes to your local SEO efforts which are key in
2016. So you will possibly observe that the future actually looks good for
Local businesses with patterns and technology promoting even greater
interaction at a 'community' level. This is great for Mackay businesses, and so
I hope that you are as thrilled as I am. Keeping that in mind, if you are
lo9oking for more SEO advice, or are planning to enhance your SEO efforts, then
contact Internet Marketing Experts Mackay on 1300 595 013 or visit, .internetmarketingexpertsMackay.com.au
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