Skip to main content

INTERNET MARKETING's Pidgeon carries good news for local Mackay businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is necessary to everything that you are planning to do for your business. But the catch for many people entering the world of INTERNET MARKETING is that Google keeps making changes, so you have to understand each of the past updates so as to be organized the future, and the new changes in Pidgeon herald some interesting news for local Mackay businesses.



Previously we have had Google Panda, Penguin and Hummingbird, but the most recent addition is Pidgeon, and it has actually made a several rather subtle changes that is essential to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered as being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or considering to buy links-- it pushed again towards websites ought to 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made us all turn to the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has installed a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Mackay business, has been around for decades, and is aiming to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Formerly, the smaller local Mackay store would be struggling with INTERNET MARKETING because they would have to match the budget of the larger company. This meant that many local business were just giving up on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Mackay, is now more probable to rank a local Mackay business as a high result compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the very most out of your business!


If you need to propel your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking into Internet Marketing Experts Mackay , call 1300 595 013 or visit at www.internetmarketingexpertsMackay.com.au
Labels:

Comments

Post a Comment

Popular posts from this blog

Digital SEO Marketing's strength comes from Quality Content

Digital SEO Marketing is based upon a strong base of quality content, so is your Mackaycompany truly strong enough to succeed? Far too many places out there are producing content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the internet is swamped with small businesses, like yours in Mackay, that just try to get some recognition, but annoy people instead. Every online marketer, Local business or even just internet user would like to have that one post or video go viral and let the Social Media Machine just create free attention - but the truth is it is a game of chance, and the most ideal plan that everyone can follow is to make constantly quality content for your fans to love, like and share. There are a few Big Picture ideas that you will need to bear in mind when it comes to Content: Relevant Content is Key. Facebook is a rapid paced and constantly changing place, and so you need to ensure you reach people when...
Post a Comment
Read more

Digital SEO Marketing Mackay - Facebook Ads Lessons to enhance your Effect

Digital SEOMarketing Mackay is not as simple as constructing a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I plan to show to you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital SEO Marketing, and because there are numerous matters about Facebook Ads that I wished I knew when I first started investing with them. Lesson # 1-- Location, Location, location-- Don't waste your money If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Mackay Business then you will want to set the location to Mackay. It just works, right? But what many people overlook is that they choose by default the option for "Everyone in this Location". So I desire to explain to you what that actually means.-- 'everyone in this location' means each person i...
Post a Comment
Read more