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Digital SEO Marketing Mackay - Facebook Ads Lessons to enhance your Effect


Digital SEOMarketing Mackay is not as simple as constructing a website there are of many different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is because of this I plan to show to you a few lessons that I have learnt more about Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital SEO Marketing, and because there are numerous matters about Facebook Ads that I wished I knew when I first started investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Mackay Business then you will want to set the location to Mackay. It just works, right?

But what many people overlook is that they choose by default the option for "Everyone in this Location".

So I desire to explain to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are in Mackay will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.
People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Mackay, or perhaps just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Mackay. By selecting the option for this you can make sure you are reaching out to the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep picking 'everyone in this location' then you are by default wasting some of your ad's reach on people that are just visiting.

So remember this option exists, and have a think about what options are going to promote your business.

Lesson # 2-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, most of Facebook users are young, and younger clients basically only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does rely on your audience, but even though you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this option.

What this means is just because you may be on a laptop when you create and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means be sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed purely to 'mobile.

Lesson # 3-- Image v Text.

This is something that I really had to remember when first starting. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you need to make certain that you have a nice image in your ad and your font isn't too large.

Something that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are working with in the ad.

So be confident to keep this in mind and your ads will have more effectiveness, and less automatic denial by Facebook.

Hopefully these few approaches and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing efforts in Mackay.


If you are looking increase your Internet Marketing campaign even further, then call Internet Marketing Experts Mackay on 1300 595 013 or visit, internetmarketingexpertsMackay.com.au.
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