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Digital SEO Marketing - The Fight to learn what Google is actually 'not providing' you


Digital SEO Marketing is a tricky and complex area, and one of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not actually one to whine about the way that Google evolves - for the most part they are moving to help make the SEO 'game' a more genuine a worth driven industry, but some things are still aggravating. So what am I complaining about here? Well allow me to try and clarify it this way.

Regardless of how you plan to structure your keyword investigation, everything begins with a certain core principle, one that you should develop by scanning your metrics and Google Analytics.

The thought is that from this main idea and keyword, you then create a seed list of terms, expanding through related terms and synonyms of your central concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, online marketing and other factors.

At one point, Google was willing to make all of its searcher keyword data available for free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has determined though that they are going to lessen the access to the data generated by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This means that the days of simple and free access to marketing reports through Google Analytics accounts are at an end. Rather, you will need to invest in a Google AdWords advertising account if you want to use Google's proprietary information.


There are a variety of good keyword research tools in the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems that an SEO company may be one of the most basic ways to learn the real metrics for many specific niche areas. The main worry that is raised by this is how it affects the small businesses in Mackay that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are trying to find more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Mackay on1300 595 013 or visit, internetmarketingexpertsMackay.com.au
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