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Mastering the Call to Action

Digital Advertising Mackay


Digital Advertising in Mackay means nothing if you do not know how to use your Call to Actions or (CTA's), because a Call to action can possibly be the easiest way for you to generate a lead. It can make or break depending upon how weak or strong your CTA is, and so I really want to give you a few tips to make sure that you are doing the best you can to grow your brand and produce those all-important leads.


Wording
Really simple, stay clear from commonly used words that are going to make you seem desperate or like you are pushing for a sale. For example, selecting between the words, 'buy' and 'shop' as a CTA, one might assume that they both mean the same thing. But you have to understand that lots of people on the internet tend to avoid commitment, and so subconsciously even there is a propensity for people to think that the word 'buy' is closing them into something, while 'shop' is a way for them to find out more information and facts. The point I am trying to make is that you really will need to think about the wording and avoid words that have unplanned results.

Shape and Colour
It may seem weird, but Shape and colour of your CTA can affect its success. In the world of Digital Advertising there have been a variety of investigations into the concept of design and its affect upon a person's perception, and essentially one idea claims that curves are the best way to go. So, if you want to try and optimise even further, think about making the button for your call to action curved, rather than a square.

Now, colour, this is another area that there are a few theories on. Some people would have you believe that green is great because it means 'go', but to stay clear of red because it is 'stop', or that blue is calming so it should make consumers more relaxed ... Eventually there really isn't any conclusive evidence to suggest one option over another, so just go with what works best for your design. One thing that I will mention though is that you should be aware of the font size and colour-- If you want your digital advertising to be most efficient in the Mackay area, it is a great idea to try and keep it different from the rest of your content, but don't go too crazy.

Location

Where your call to action is placed is quite essential to digital advertising growth.

All that I suggest by this is ensure that you don't have it tucked away in a corner somewhere, or that you have way too much text that is convoluting the Call to action.

In the long run it all comes down to figuring out the combination that works for you, remember your wording, shape, colour, size and positioning of your brand's Call To Action, and when you bring all the components together just think simple and think about your consumer.

Developing your Online Sales with good CTA's.

If you would like to improve your digital marketing strategy in Mackay or just want learn more about CTA's then feel free to give us a call on 1300 595 013 or visit our website: www.InternetMarketingExpertsMackay.com.au.


This piece is written with a number of tips in mind, and it comes from a fair bit of experimentation, but we would love to hear some of your tips and feedback! So if you have been battling with CTAs, have found something that does the job, or even know of a colour that works for you, let us know, or want a few free tips give us a call on 1300 595 013.
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Location: Mackay QLD 4740, Australia

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