Digital Advertising in Mackay means nothing if you do not know how to use your Call to
Actions or (CTA's), because a Call to action can possibly be the easiest way
for you to generate a lead. It can make or break depending upon how weak or
strong your CTA is, and so I really want to give you a few tips to make sure
that you are doing the best you can to grow your brand and produce those
all-important leads.
Wording
Really simple,
stay clear from commonly used words that are going to make you seem desperate
or like you are pushing for a sale. For example, selecting between the words,
'buy' and 'shop' as a CTA, one might assume that they both mean the same thing.
But you have to understand that lots of people on the internet tend to avoid
commitment, and so subconsciously even there is a propensity for people to
think that the word 'buy' is closing them into something, while 'shop' is a way
for them to find out more information and facts. The point I am trying to make
is that you really will need to think about the wording and avoid words that
have unplanned results.
Shape and Colour
It may seem
weird, but Shape and colour of your CTA can affect its success. In the world of
Digital Advertising there have been a variety of investigations into the
concept of design and its affect upon a person's perception, and essentially
one idea claims that curves are the best way to go. So, if you want to try and
optimise even further, think about making the button for your call to action
curved, rather than a square.
Now, colour,
this is another area that there are a few theories on. Some people would have
you believe that green is great because it means 'go', but to stay clear of red
because it is 'stop', or that blue is calming so it should make consumers more
relaxed ... Eventually there really isn't any conclusive evidence to suggest
one option over another, so just go with what works best for your design. One
thing that I will mention though is that you should be aware of the font size
and colour-- If you want your digital advertising to be most efficient in the
Mackay area, it is a great idea to try and keep it different from the rest of
your content, but don't go too crazy.
Location
Where your call
to action is placed is quite essential to digital advertising growth.
All that I
suggest by this is ensure that you don't have it tucked away in a corner
somewhere, or that you have way too much text that is convoluting the Call to
action.
In the long run
it all comes down to figuring out the combination that works for you, remember
your wording, shape, colour, size and positioning of your brand's Call To
Action, and when you bring all the components together just think simple and
think about your consumer.
Developing your
Online Sales with good CTA's.
If you would
like to improve your digital marketing strategy in Mackay or just want learn
more about CTA's then feel free to give us a call on 1300 595 013 or visit our
website: www.InternetMarketingExpertsMackay.com.au.
This piece is
written with a number of tips in mind, and it comes from a fair bit of
experimentation, but we would love to hear some of your tips and feedback! So
if you have been battling with CTAs, have found something that does the job, or
even know of a colour that works for you, let us know, or want a few free tips
give us a call on 1300 595 013.
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